Title: | Corporate Social Responsibility in the Construction Industry |
Categories: | Construction |
ISBN-10(13): | 0415362075 |
Publisher: | Routledge |
Publication date: | 2008-08-28 |
Edition: | 1 |
Number of pages: | 432 |
Language: | English |
Picture: | |
Review: |
My first real contact with construction was 1962 when I ventured onto site for my first summer vacation employment. It was a very different industry then than now. For example there was very little documentation supporting health and safety. This responsibility was left to the companies. Of course all companies and their management knew that it was good to protect the employees and to provide a safe working environment, but it was less formalised and left to the discretion of each company. Sustainability was not an issue, that came much later and the phrase Corporate Social Responsibility had not been invented. Company managers were driven by productivity and cost and this placed a focus on method statements, planning, estimating and cost control. These are still the main drivers of construction managers today but the context in which they deliver their projects on-time and within budget is very different. Today there are many more issues to deal with that are explicitly on their table, issues that previously might only have been implicitly acknowledged. This book is timed to be in advance of formal legislation relating to Corporate Social Responsibility which will surely strengthen as we evolve. It is similar to Health and Safety which started voluntarily and developed into the legislation we have today. The purpose of this book is largely educational, developing the right attitudes and outlooks to support our modern and more responsible industry. It has taken in an amazing 29 authors to produce this text so the creation of the book itself is a testimony to the management skills of the editors Mike Murray and Andrew Dainty. In examining the impact of construction on society the contributions in this book include government interventions, human rights, employee rights, community involvement, corruption and environmental damage. The text is in five parts providing the structure for the book these are:
As the editors say this is not a 'how to' book nor does the book offer a set of solutions. The book sets out to explore the issues and the dilemmas faced by construction and the demands of corporate social responsibility. Given that 29 academics have contributed this can be regarded as a major statement of what is important. In this sense it is a campaigning text and the campaign is to promote corporate social responsibility. However it is a text written by academics for academics. The cumulative style of the text is academic i.e. well referenced and presenting the pros and the cons. The wider industry will find it difficult to develop their company policies from this text alone, but It may start them thinking. I provided a copy of the book to the chairman of a major company and asked for his views, sadly he had not been drawn to it through his own activities. He read the title and scanned the introduction, crucially he was interested enough to command one of his staff to draft a summary mapped onto the company's policies and to highlight where their challenges lay. I regard that as a good outcome. The authors should consider a summarised version to send to every company chairman and CEO written in a style to seize their imagination and stir their conscience. Ronald McCaffer |